With her strong background in enterprise web development and marketing, Susan Rust leads the ICE Cybersecurity team with a wide range of strategies and tactics related to operations, go-to-market planning and digital marketing.
Throughout her career, Susan’s smarts, savvy and kind-hearted spirit have nurtured a team-oriented approach to brand development and messaging for her tech clients and colleagues.
As Founder/President of San Diego-based Flashpoint Marketing, a full-service tech marketing firm, Susan brings resources, knowledge and experience to San Diego’s emerging startup scene. Her focus has always been on persona-based marketing through contact social media amplification, brand building, design, website design and build-out, and SEO/SEM.
Susan also has served as Chief Marketing Officer for Benefunder, a philanthropy-based startup that specializes in connecting high-networth individuals and families with researchers innovating on medical and societal causes they are passionate about.
She’s recognized nationally as a trainer, speaker and mentor in the Drupal open-source community. Her consultancy includes web project rescues and an operations specialists who helps companies scale through process, accountability and leadership training.
She is a graduate of North Texas University with BFA in Fine Arts and Art History.
Quotable: "Visualize, Verbalize, Actualize: the secret to everything."